THE ART OF MEATING
INDUSTRY
FMCG
CATEGORY
Ad Campaigns
Digital
Print
YEAR
2022
Graphic Design
Art Direction
The real natural meat is a work of art. For an artist like brand Taipa it became a mission to deliver the highest quality products to its customers like Michelangelo did for the Sistine Chapel.
That's why you can be sure that any steak you buy from Taipa is going to please not only the eye but your perception of meating in general.
CHALLENGE
Taipa Family Farm is a brand that puts quality on top of everything else. They thoroughly inspect every production stage and piece of meat to make sure that their products meet the highest culinary standards. So how do we tell our audience about Taipa’s top quality meat?
IDEA
With a series of artsy illustrations ‘made of meat’,
position Taipa as a brand that treats meat products
like art, scrupulously crafting its steaks to perfection.