MR Group

INDUSTRY

Development

Concept creation
OOH

YEAR

2023

Concepting

3D

Art Direction

Events

Ar(t)chitecture

The philosophy or architectural design embedded in each object of MR Group is an immovable foundation, according to which everything follows from start to finish. We imagined them as the main characters of the exhibits at the Bolshoi Theater by creating art objects from building models that turn into a reflection of all the meanings inherent in a particular project.

As a result, we created six sculptures that were inspired by the architecture and philosophy of each building.

You Are the Future

The Famous skyscraper is a futuristic embodiment of comfort and high status. Reflective glass panels in the form of scales are the basis of the art object. The created installation imitates elements of the facade of the building using reflective structures. This effect conveys the dependence of the future, first of all, on the person himself. "You are the future."

Modernist's Book

The main philosophy and architectural idea of the MOD project is modernism in all its manifestations: from the design of the complex to the names of the towers, which come from the names of great modernist writers. The connection of the residential complex with literature and the trend of modernism inspired us to create an installation in the form of a pop-up book with a three-dimensional model of a house, the shape of which departs from simple traditional ideas and demonstrates a new way of perceiving and reflecting reality.

Architectural Quartet

The main inspiration for the installation was both the very name of the residential complex and its architectural concept with the metal structures of the building resembling the strings of a musical instrument. The strings are located along the entire height of the slender lines of the residential towers

of Symphony 34.

Peekaboo

The Hide towers serve as a kind of beacon that is considered as a signpost and destination for city residents, which is visible at night due to lighting features, panoramic windows and its secluded location from other tall towers in the city.

Heritage Island

The basis of the installation concept for a unique project on Nikolskaya Street is the combination of the history of the area with modern architecture and functionality. The inspiration for the art installation was a futuristic island city, each object of which is a building that respects the past, filling it with new meaning and new energy.

Infinite Joy

The art installation was inspired by the concept of life in the spirit of Dolce far niente. The main idea of the project is to elevate the simple but precious moments of being and their repetition in eternity. All this reminds us of the harmony and pleasure that are so important for a balanced life.