Esentai Mall is the one and only luxurious mall in Central Asia that provides its clients with a variety of premium brands like LV, Prada, Gucci, etc. It also hosts most fashionable advertising campaigns that include digital activations, events, and holiday celebrations throughout the year setting the bar high for all other malls in the city.
For the mall’s 10 year anniversary, we launched a 10 years younique campaign for the whole year. It included new collections announcements through a series of fashion visuals, series of events, immersive shopping experience and
an opportunity to win an electric car.
The main anniversary event - Younique Awards - was celebrated in a form of award ceremony with celebrities' performances, an orchestra and Esentai Mall's partners and clients. It was held at Almaty Theatre on November 10 2022.
Many fashion campaigns were launched throughout the year including integrated and digital campaigns, pop-up spaces, events, etc.